The Coach & Create Program

Our flagship service to build your online presence and create your marketing campaign while teaching you every step of the way

The ultimate package for Entrepreneurs and Startup Businesses

Why Coach & Create?

This program has been carefully crafted by Digital Startup Solutions to address the consistent issues we have seen many of our clients face, because having a nice website is only a small part of an online business.

Clients are often surprised or unaware of just how much work is required to get everything working. It is common to experience frustration and wasted time trying to work it all out. It’s easy to be disillusioned by what actually needs to be set up to be successful online.

We understand that you might want to do it yourself but you need a little hand holding, a little coaching by an expert in the field to get you through the process, and this is where we come in.

We join your team for six months and we make the process streamlined, giving you confidence, knowledge and most importantly, an online business that is fully functioning and effective.

We take care of all of the technical side, setting up your platforms and getting them talking to each other and then create your marketing campaign.
You will know who is doing what and your Digital Start Solutions team will be consistent, so you will know who is working with you.

Bespoke around you!

We don’t believe in a one-size-fits-all approach and we don’t use a templated way of doing things

First things first, we spend time understanding your business and the direction you are going. We then assist you with all things website design and development, followed by creating a marketing strategy unique for your situation and end goal.

We become a part of your team, getting you results with deserved personalised treatment

We will provide:

* if required

  • Creation of a marketing sales funnel which would typically include:
    • Set up of an ad account e.g. Facebook/Google
    • Creation of social media ad
    • Creation of landing, sales and thank you pages
    • Implementation of appropriate tracking pixels
    • Set up of an email CRM including tags and lists
    • Creation of an email template
    • Creation of an email automation campaign
    • Creating a full sales page
    • Connecting to Google Analytics and Search Console
    • Studying analytics for performance and adjust

* if required

1. Strategise

By analysing your business, competition, audience and end goal we can assist in strategising an overall digital marketing plan tailored specifically to you.

This could involve finding your avatar,1 branding, voice, style of website, platform options, budget and the best marketing campaign to achieve your goals.

We listen to you, we invest and ensure we are all on the same page from the get-go. You will know exactly who you are working with, without the excessive hype and expense that traditional marketing companies spruke.

Let us join you as part of the team and make your ideas a reality.

2. Create Website

We will create you a stunning bespoke website to showcase your products or services, whether that is a beautiful brochure website2 or something more substantial such as e-commerce, appointments, listings, online courses or anything else that you require.

Of course, if you already have a website then you can skip this step.

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Client Case - Mary

Mary came to us after paying a substantial amount of money to an online marketer’s ‘Mastermind’ course who she had come across on Facebook.

She had fallen for their sales pitch of earning $10,000 per month and together they devised a new business strategy. She was to take her existing business of teaching dog training to a larger audience. Her new plan was to teach people how to train their dogs through a series of online courses.

She had left the Mastermind with instructions on what to do, which different platforms would achieve the desired result and an overall idea of how to put it all together, in theory.

The problem was, that in reality, Mary had no idea where to even start. She had struggled on her own, trying to set up complicated software and connect everything together. She felt stuck, frustrated and angry.

Mary had bought into the idea of scaling her business to reach a larger amount of people and that’s OK. However, making this happen involves the figuring out of working with new software and platforms, APIs, tags, waitlists, automations, connections and writing a ton of different emails. Although Mary wanted the end result, the steep learning curve involved was taking her away from her actual business.

3. Your Marketing Campaign

All good businesses know that a beautiful website is just part of the picture. Marketing your business that suits your niche and your customer is more important than many realise. Yes marketing can be expensive, but with the right tools and strategy, your return on investment can be multiple times over. Isn’t that what you are looking for?

At Digital Startup Solutions we look at your ideas, we make suggestions and then brainstorm with you to deliver a much more focused marketing strategy. We coach you to understand your market and how to hit the goals you are after.

Our one-to-one sessions will step you through the process to remove the frustration and confusion that putting together a campaign typically creates for the inexperienced.

Learn about the best platform to advertise for your particular customers; social media or search engine, and put these to work. Understand what lead magnet3 to use and what the user flow4 will look like.

We cover everything you need to first understand the process, and next we show you how to put it to work . Success can be yours!

Design, build and implement the client flow for your sales funnels and nurture sequences to achieve the desired outcome

Example Marketing Funnel:
Using a quiz as a lead magnet from a social media ad to sell an online course via a landing page, sales page, a waitlist and an email automation.
Look complicated? Leave it to us!

Client Case - Sarah

Sarah had signed with not one, not two, but THREE different marketers totalling over $200,000 to put her online courses out into the world. All three gave similar instructions and like Mary, was sent away to put her strategy into action herself.

Sarah had a few different people working on various aspects of her campaign and it was a mess when she came to us. For three years she struggled to create anything substantial. We took over and built out everything that was required to successfully start selling her nine different courses though waitlists and other techniques.

The issue Sarah faced was no one acknowledged that she wasn’t technically minded and it didn’t matter how many times she was told what she needed to do, she needed to be shown. She needed someone to hold her hand and once it was all done, she also needed some ongoing assistance to keep on track …… Enter Coach & Create Program followed by our marketing services and maintenance program.

4. Execute Strategies

We can all have grand ideas but it is only those that execute these ideas that are successful! This is an all-important message to remember.

It’s now that we put your marketing strategy into action and set up the various platforms required for your sales funnel.5 This is an intricate combination that requires various components to take your potential customer from your lead magnet6 through to your end goal.

We show you how to take your lead magnet to build the user flow7 by creating a landing page8 , sales page9 and an email nurture sequence10 via your CRM,11 and make sure that all components are talking to each other and working as they should.

Without this integral sequence, there is no marketing campaign. Let us explain and show you how.

Taking the Confusion Out of Complicated and Technical Platforms

5. Analyse & Refine

As much as execution is important, it is also a major element to know what works and what doesn’t. Testing the waters is a part of establishing your marketing. Online sales is like shifting sands, knowing how to analyse and refine your marketing is crucial.

How? By analysing the metrics and data12 coming from your various platforms we can figure out which area of the campaign is not performing to its full potential.

When? Are users leaving your page at a particular point of the funnel?

What? Maybe the ad is working well but the landing page or sales page is not. If so, why not? Are they not responding to the message, the colours, the images? Is the lead magnet attractive enough?
This is where we look at all areas of the campaign and refine and adjust accordingly.

Client Case - Nikki

Nikki already had an online store when she came to us. With little traffic and few sales, she needed to figure out how to bring customers in.

As Nikki discovered, the website itself is only an aspect of a much larger online presence.

When you take into account search engine optimisation, a strong social media presence and then a solid social media campaign on top of that, along with very particular sales funnels and email automations, it becomes clearer why having a website on its own is the equivalent of building the most beautiful shop in the middle of the Sahara desert – if nobody knows it’s there, nobody will use it.

Nikki would have benefited from a holistic presentation of what she needed to get her business online and successfully targeted to HER customer. She needed a better understanding of where to find her customers online, and what that looked like…… Enter Coach & Create Program (discounted due to already having a website).

About us

Who are we?

Matt and Linke have had a great working relationship for a number of years. Regularly sending each other clients for their complementary skill sets.

They decided to join forces, when Matt wanted to create a holistic business which addressed the common hurdles he had identified that his clients experienced.

Many had come from online marketers who had sent them away to build their campaigns themselves and they felt stuck and frustrated undergoing the learning curve of figuring out completed platforms and implementing strategy.

Now working together and each bringing their own strengths to the business, Linke and Matt cover all aspects of what is required to create a modern online presence and digital marketing campaign, from strategy and technical through to social media and sponsored ads.

Introducing Matt Selley – Website Developer, Coach, Workshop Facilitator

Matt has been a web developer for the past 18 years and works with clients on their digital strategies and creating everything they require for their marketing campaigns.

A qualified corporate trainer and having spent years on the international speaking circuit, Matt has the knack of making the most complicated information easily digestible in a fun and relatable way.

Working within an unregulated industry, Matt understands the importance of transparency and delivering content that empowers his clients. With a preference to coach what he is implementing, Matt believes that the client is in a stronger position to make educated decisions later when they fully understand what has been done and why.

Matt specialises in multiple platforms and applications, he is known to be able to get even the most complex systems talking to each other and explain it to you in a way that makes sense.

Whether you engage in one of Matt’s workshops or take on the holistic six-month Coach and Create Program, you are going to get the information that matters.

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Introducing Linke Sharp – Coach and Social Media Manager

A Human Resources and Project Management specialist, Linke has always had a love of the written word, design and marketing, with a proven track record of successful copywriting.

Linke joined forces with Matt to give customers the ultimate experience in time management and customer service.

With qualifications in Social Media Marketing, Linke can advise, create and oversee your Social Media campaigns and also manage the complexities of your ad accounts.

Linke specialises in Facebook, Instagram, Twitter and LinkedIn, but if you have a platform of choice she will coach you to be the best online version of yourself.

Linke has owned businesses so she knows the pressures that business owners are under and will help make your time in the six-month Coach and Create Program seamless with clear guidance.

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Introducing Matt Selley – Website Developer, Coach, Workshop Facilitator

Matt has been a web developer for the past 18 years and works with clients on their digital strategies and creating everything they require for their marketing campaigns.

A qualified corporate trainer and having spent years on the international speaking circuit, Matt has the knack of making the most complicated information easily digestible in a fun and relatable way.

Working within an unregulated industry, Matt understands the importance of transparency and delivering content that empowers his clients. With a preference to coach what he is implementing, Matt believes that the client is in a stronger position to make educated decisions later when they fully understand what has been done and why.

Matt specialises in multiple platforms and applications, he is known to be able to get even the most complex systems talking to each other and explain it to you in a way that makes sense.

Whether you engage in one of Matt’s workshops or take on the holistic six-month Coach and Create Program, you are going to get the information that matters.

Introducing Linke Sharp – Coach and Social Media Manager

A Human Resources and Project Management specialist, Linke has always had a love of the written word, design and marketing, with a proven track record of successful copywriting.

Linke joined forces with Matt to give customers the ultimate experience in time management and customer service.

With qualifications in Social Media Marketing, Linke can advise, create and oversee your Social Media campaigns and also manage the complexities of your ad accounts.

Linke specialises in Facebook, Instagram, Twitter and LinkedIn, but if you have a platform of choice she will coach you to be the best online version of yourself.

Linke has owned businesses so she knows the pressures that business owners are under and will help make your time in the six-month Coach and Create Program seamless with clear guidance.

Client Case - Claire

Claire discovered that her online courses were mostly controlled by her email CRM13 and strangely, not by the website itself.

Of course, she needs to update her website when she wants to add new courses or change and edit content, but user permissions and access, courses bundles and running waitlists are all controlled by her CRM.

Claire spends more time on her CRM than she does on the actual website.

Claire would benefit from not only understanding how her website supports her email lists but the intricate pathways of her automated emails and how these can be used to have a significant increase in sales……. Enter Coach & Create Program (discounted due to already having a website).

6. Coaching ALl of The Way

Empowering you is at the heart of our Coach & Create Program.

Our aim is for you to be able to continue setting up new sales funnels and campaigns on your own once we have stepped away – if you want us to at all!

We have shared the frustration with a few of our past clients, hearing their stories of them struggling, sometimes for years, trying to set up campaigns that were far out of their skillset or even desire to learn such technical things.

Pia's Story ...

"If I knew how much work was involved, I would never of started it"

Pia came to us after spending a vast amount of money with marketing coaches feeling overwhelmed and frustrated.

Despite learning some strategies along the way, Pia had no interest in taking it to the next level to become knowledgeable in the different platforms required. She quickly realised this was not a focus of her time. “It is just not my area and I just want to concentrate on my business without this major distraction. If I knew how much work was involved, I would never have started it”.

Please complete the following application with your details and submit.

Our business model is working with our customers as a collaborative team. We draw on your strong points and supplement skills where needed, to ensure that your project is invested in 100% by everyone.

As we restrict the number of clients we work with at any one time we have an application process. We do this to ensure that we can focus on you completely in a productive working relationship while filtering out projects that we don’t feel completely aligned with.


  1. An avatar, also known as a customer profile is a representation of who you will be marketing to.

  2. A brochure website is a site to showcase a business or product. It doesn't usually have extra capabilities such as ecommerce or bookings.

  3. A lead magnet is a free piece of content that is offered to a potential customer in exchange for their contact information.

  4. The user flow maps out the sequences of events, depending on which actions your customer is taking within your sales funnel.

  5. The sales funnel is the journey the user takes from your lead magnet to your end goal (sale)

  6. A lead magnet is a free piece of content that is offered to a potential customer in exchange for their contact information.

  7. The user flow maps out the sequences of events, depending on which actions your customer is taking within your sales funnel.

  8. A landing page (or squeeze page) is a website page that a user can only take one action, such as capturing their email address or other information. This is commonly used in conjunction with the lead magnet.

  9. A sales page is a detailed, often long page which is crafted specifically to secure a sale for your product.

  10. A nurture sequence is a series of emails you send to your subscribers to keep them engaged and to purchase your product or service.

  11. An email CRM (Customer Relationship Management) is a platform that manages all of your company’s relationships and interactions with customers and potential customers. For some types of website, the CRM can be used as the main management tool for user access and permissions.

  12. Pieces of information collected of what your potential customers are doing online

  13. An email CRM (Customer Relationship Management) is a platform that manages all of your company’s relationships and interactions with customers and potential customers. For some types of website, the CRM can be used as the main management tool for user access and permissions.