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Optimising a Sales Funnel

Sales funnels are a powerful method of creating awareness of your product or service, to capture new contacts and more importantly, to make sales. To have a focused, targeted and well performing sales funnel is one of the best marketing tools in this social media

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The Overlooked Importance of Client Consistency

When asking other website developers what their biggest bugbear is when working with clients, the answer is always the same. This answer is also a direct reflection of our own experience and it is that of client consistency. Creating a website from scratch is one

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What is a Sales Funnel?

Whether you have a website or not, if you are looking online to drive potential customers to your product or service, more than likely you will need a sales funnel. It matters not if your final sale is made online or offline, such as a

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The Importance of Defining Your Niche

Actually knowing what niche, topic or area of expertise you are in may seem obvious, but defining your niche clearly will help with your marketing efforts. A niche is what area of a market you occupy within your wider industry and the tighter you can

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Understand Your Customer Avatar

Understanding your avatar is an extension of defining your niche. Your avatar, also known as a customer profile, is the specific person who you will market to, within your niche. You could have the greatest product on earth and occupy the tightest niche, but if

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7 Steps to Digital Marketing Success

How to get your new business noticed online

eBook delivered in both EPUB and PDF formats