Articles to assist with and covering the most common questions and sticking points.
Sales funnels are a powerful method of creating awareness of your product or service, to capture new contacts and more importantly, to make sales. To have a focused, targeted and well performing sales funnel is one of the best marketing tools in this social media
Creating a website can be fraught with technicalities. As people who put these platforms together, we understand that in most cases the client doesn’t understand what is involved and that there must be a large level of trust so that we may guide them appropriately.
When asking other website developers what their biggest bugbear is when working with clients, the answer is always the same. This answer is also a direct reflection of our own experience and it is that of client consistency. Creating a website from scratch is one
Whether you have a website or not, if you are looking online to drive potential customers to your product or service, more than likely you will need a sales funnel. It matters not if your final sale is made online or offline, such as a
Actually knowing what niche, topic or area of expertise you are in may seem obvious, but defining your niche clearly will help with your marketing efforts. A niche is what area of a market you occupy within your wider industry and the tighter you can
Understanding your avatar is an extension of defining your niche. Your avatar, also known as a customer profile, is the specific person who you will market to, within your niche. You could have the greatest product on earth and occupy the tightest niche, but if
Do not underestimate how important having a great brand can be. It is the first thing that people notice about you and it should invoke positive emotions relevant to what you want to portray. Your entire business presence will be created around it. Crafting a
Having a good search engine strategy can be extremely important for some businesses and not so much for others. It can take a lot of constant work to rank highly on the search engines depending on how popular, or competitive, your keywords are. Paid advertising
The master of the scarcity technique is Rolex. Within horology, Rolex never used to be the number one mid-tier watch brand, that mantle used to belong to Omega, since their inception in 1848. However, during an upheaval in the watchmaking industry in the 1970s Rolex
How you are presenting your business and the way you are advertising should be dependent on where you are showing up to your potential customers. There is a distinct difference between the mindset of users when they are on social media platforms versus when they
If there is one recurring conversation that we have with clients, it is trying to explain why they should give away their best information for free. We get it. This concept seems counterintuitive. If your business is information based, such as offering online courses, then
We are going to chat about WordPress plugins. What they are, and the benefits and pitfalls of having them. If you run your own WordPress website then more likely than not you will be running just a few plugins. But what exactly is a plugin
If you are considering building a website, the main question that you will most likely ask yourself is which platform to build it on? If you have not researched this far yet, then you may be surprised to know that this is not a simple
When you are considering hiring a web developer, it is important to understand if they are a good fit for your project, your expectations, and just as importantly, for you. We have put together this list of essential questions to ask a potential developer so
Sales funnels are a powerful method of creating awareness of your product or service, to capture new contacts and more importantly, to make sales. To
Creating a website can be fraught with technicalities. As people who put these platforms together, we understand that in most cases the client doesn’t understand
When asking other website developers what their biggest bugbear is when working with clients, the answer is always the same. This answer is also a
Whether you have a website or not, if you are looking online to drive potential customers to your product or service, more than likely you
Actually knowing what niche, topic or area of expertise you are in may seem obvious, but defining your niche clearly will help with your marketing
Understanding your avatar is an extension of defining your niche. Your avatar, also known as a customer profile, is the specific person who you will
7 Steps to Digital Marketing Success
How to get your new business noticed online
eBook delivered in both EPUB and PDF formats
7 Steps to Digital Marketing Success
How to get your new business noticed online
eBook delivered in both EPUB and PDF formats